A private interview series for founders who've been underestimated, counted out, canceled, burned, humbled—and came back louder.
Not for the curated highlight-reel experts.
Not for the ones still pretending it's always been easy.
Born in a shoebox in the Philippines.
Raised in Colorado.
Built from grit, faith, and absurd persistence.
A touring DJ turned facilitator of identity shift.
For years, Sammy stood behind the decks at the world's most exclusive business masterminds — from Mindvalley to private founder retreats — watching the most powerful entrepreneurs succeed publicly…and struggle privately.
That vantage point changed everything.
The entertainer became the architect.
The performer became the CEO.
The insider became the one asking the real questions.
Today Sammy helps visionaries extract the moments that forged them, the beliefs that rebuilt them, and the transformation that made them dangerous.
Now, he's inviting the world's most battle-tested leaders to tell the parts of their story that never make the stage.
The transformation behind it is.
You Did That? is a space where leaders tell the truth:
Not motivation.
Not branding.
Truth.
Scar tissue.
Redemption.
The moment everything fell apart and you had to decide who you'd become.
The pivot, the prayer, the call that changed the trajectory of everything.
Who you had to stop being to become the leader your mission required.
If you're ready to stop protecting the version of you the world knows…
…and finally share the version that earned the scars, rebuilt the vision,
and rose again—
then this conversation is waiting for you.
This isn't a marketing interview.
This is legacy work.
No. Numbers are optional context. We care more about the internal transformation than the external metrics.
Edited. You'll have final approval before it goes live. This is a safe space to go deep.
Absolutely. We'll discuss boundaries before we record. You control the narrative.